We. Liberals. Love. Punctuation. Marks.

fdp-punctuation
The Liberals Hired an Agency Famous For Their Ability To Split Waffle With Gratuitous Interpunctuation Marks

Responsibility. Performance. Freedom. Pointless. Full. Stops.

It is still silly campaign season in Germany, and the new exhibits just keep coming. Here is another one brought to you by the Party Formerly Known As The Guys Who Almost Stood Up Against The Bloody Spelling Reform Back In The 1990s.

Incidentally, the party also upset a lot of German teachers back in 1968 when they began styling their logo as F.D.P. (a violation of clause 102, subsection 2 of the German spelling code). They shed the dots back in 2001, when a youngish Guido Westerwelle took over and transformed the party. So possibly, just possibly, Regained. Full. Stops. Between. Buzzwords. Are. The. Message.

 

Herbal Remedy: The CDU Take Their Voters Where The Wild Flowers Are

CDU Campaign Poster (2013)
CDU Campaign Poster (2013)

Here is another gem from my ever growing collection of slightly leftfield campaign posters. While the world is debating Syria, the local CDU chapter and their supporters take a walk to discover local Nutzkräuter (really useful herbs) and Wildkräuter (wild herbs, which must be potentially useful too?). The long-suffering candidate will tag along. Seriously. I bet all this weed is going to tilt the electoral balance.

As an aside, note that all local CDU poster refer to “our” (unser) candidate, presumably because nobody ’round here knows the poor man.

 

Herbal Remedy: The CDU Take Their Voters Where The Wild Flowers Are 1Herbal Remedy: The CDU Take Their Voters Where The Wild Flowers Are 2Herbal Remedy: The CDU Take Their Voters Where The Wild Flowers Are 3Herbal Remedy: The CDU Take Their Voters Where The Wild Flowers Are 4everyThe Free Dictionary: Constituting each and all members of a group without exception.

Electoral Relay Race: Is Incumbency Advantage Transferable?

[caption id="attachment_12583" align="alignright" width="225"] Trying to Rub off the Incumbency Advantage from the Old Guy[/caption] The local MP is stepping down after a mere 19 years, and the local mayor wants his job. The outgoing MP won his seat five times in a row on a plurality of the Erststimmen. Structural factors aside, this looks…

“Why did Greece leave the Euro?” Campaign Communication in the South

As we know from Political Communication 101, emotions rule, and help rule. Faith, hope, and charity remain essential tools for any orator worth his/her salt. Cute animals are ok, but cute children are way better. If you can use them not only to create a fuzzy feel-good factor but to deliver a substantive message, you have hit campaign gold. And by the way, this is the 21st century, so being a little subtle does not hurt either.

This short video produced for the centre-right, pro-Euro ND is therefore a little gem.
During the first few seconds, an eager pupil rattles off the name of various European countries, and a very pleased-looking teacher states the obvious: they are all in the Eurozone. Then, the adorable little girl drops a bombshell: “Why not Greece?”. Our teacher remains silent. Everyone is silent. And the girl insists: “Why, Sir?”. More silence, then cut to message: We must not gamble with the future of our children (and therefore vote ND).

Everything about this spot is done so well that one could use it in class. The kids are squarely in the right age bracket: neither scary teenagers nor dumb toddlers. Their expression is exactly in the middle between incomprehension and accusation. I love the attention that was given to details: Included in the list of future Eurozone members are Spain and Portugal. If they could make it, why couldn’t we? And the teacher’s face is priceless: pain, shame, and perhaps guilt, because he failed to do the right thing back in 2012. The most intriguing thing is that so much is communicated in a pitch-perfect way without naming names.

Rather conveniently, the spot also fails to mention that the Grand Coalition could have lasted until autumn 2013, and that Greece is now in such a pickle because ND insisted on having early elections. It makes you wonder why a country that is so good at selling politics cannot do politics.

"Why did Greece leave the Euro?" Campaign Communication in the South 5

Sports Cars, Sleaze and Gamma Rays: Rhineland-Palatinate Elects Its FirstRed-Green Government

Just under one year after the fact, here is my analysis of the latest election in Rhineland-Palatinate.
The 2011 election in Rhineland-Palatinate was a political earthquake: Following a string of political scandals, the SPD lost almost ten percentage points of their support, while the CDU could hardly improve on their disastrous 2006 result. The FDP is no longer represented in the state parliament. The Greens more than tripled their last result, allowing them to enter a coalition with the SPD for the first time.

Analyses at the municipal level show that the party improved most in their urban strongholds while still showing a (relatively) weak performance in rural areas. This will make it difficult to sustain the momentum of their victory. Moreover, the SPD is battered and bruised and needs to select a new leader, but veteran minister president Kurt Beck shows no inclination to step down. This does not bode well for a coalition that needs to organise the state’s fiscal consolidation and structural transformation.

Agenda Set, Japanese Style II

As predicted yesterday, the nuclear disaster in Japan is having a profound impact on something as trivial as three state election campaigns in Germany, more than 9000 kilometres away. Roughly 70 per cent of the population believe that an incident on the scale of the Japanese catastrophe could happen in Germany, too. The Federal Government…

Agenda Setting, Japanese Style

[caption id="" align="alignright" width="300" caption="Image via Wikipedia"][/caption] It’s amazing: Just 36 hours after the horrible earth quake in Japan, 60000 people are demonstrating in Swabia – against nuclear energy. While we do not know whether the Japanese plants are actually in meltdown, for the German liberal-conservative coalition, this is certainly the Most Credible Accident. One…

Miniskirts and Genocide: Inside the Topsy-Turvy World of NPD Propaganda

In the olden days, the world was simple. The average extreme right party was strictly socially conservative, to say the least. Abortion and homosexuality were considered sinful, mostly so because both practices deprived the fatherland of future soldiers and potential mothers of even more soldiers. So sex was supposed to be intramarital and had one…

New Blog on the German 2009 Elections

Colleagues Andrea Römmele and Thorsten Faas have set up a new blog that will cover the many German elections of 2009 (seats in the federal parliament, several state parliaments, local councils as well as the presidency are all up for grabs) and asked me to contribute. How could I resist them? “Wahlen nach Zahlen” (voting…