“Höhenflug” is the act of (figuratively) ascending to some higher plane (not an imminent danger here) but losing touch in the process. “Bodenhaftung” is literally grip (get one, please!) or traction, so best illustrated by sitting on a tractor. What better way to show that you are down to earth (pun intended) and in no way out of touch than riding this nifty little machine in your best dark suit, as any local farmer would? Bonus points for gratuitous use of “frischer Wind” (a breath of fresh air), quite possibly the most overused phrase in German politics and code for not being incumbent.
This week, I’m focusing once more on the local candidate for the CDU. While the seat is open (the sitting MP is retiring), it has in fact never been won by the CDU, so a little endorsement from the boss can’t hurt, yes? Thinking along the same lines, our man has put up a large billboard picturing him and the Chancellor. But does it show him with the Chancellor?
How Much Time Does a Chancellor Have for Local Candidates?
Here is a simple calculation: A professional shooting would take at least 15 minutes per candidate. The CDU is contesting all seats outside Bavaria. That would be 244/4=61 hours. Even if the Chancellor would endorse only those 65 candidates who are running in non-Bavarian districts not won by the CDU in 2009, this would amount to two normal working days.
On his own
That seems a bit excessive for a woman who – besides things such as popping over to meet the other G20 club members, messing up saving the Euro and running a national campaign – is busy ruling the country. Plus: He looks a lot less streamlined on his own posters: So I was wondering, just wondering if the very capable people at CDU headquarters have come up with a little Photoshop template that candidates may download from some internal server. By the way, “Gemeinsam” means “together”. Is that the CDU’s response to the SPD’s ingenious “It’s the ‘we’ that matters”, or a not-so-subtle irony marker? Just asking.
Trying to Rub off the Incumbency Advantage from the Old Guy
The local MP is stepping down after a mere 19 years, and the local mayor wants his job. The outgoing MP won his seat five times in a row on a plurality of the Erststimmen. Structural factors aside, this looks like an incumbency advantage (though the 2009 result was rather close).
Can he pass this on to the successor? In the 2010 UK General Election, party incumbency (as opposed to personal incumbency) did not make a difference for new candidates. I’m not sure if it will play in the 2013 election over here, but I doubt that this poster will help.