Frey made various forays into politics, but was repeatedly rejected by Germany’s oldest relevant Extreme Right party NPD (although sat on the party’s leadership committee for a short while). Over the years, many a right-winger has accused him of being only in it for the money.
In the 1980s, he converted his German People’s Union DVU (“Deutsche Volksunion, essentially a right-wing book club) into a political organisation that during the decades successfully contested various land elections, only to tank abysmally once they had entered another land parliament. The DVU was never a proper party. Leaving the DVU immediately after assuming office, embezzling money or getting caught while downloading child porn in their parliamentary office was more or less de rigeur for its MPs.
For most of its existence, the DVU wholly depended on its party chair, Gerhard Frey, who had taken out considerable loans from Gerhard Frey, the publisher, to safeguard his position. As far as we know, there was never any meaningful political competition or genuine party life within the DVU, which has been dubbed a “virtual” or even “phantom” party. In 2009, Frey, already in his late 70s, finally stepped down from the leadership and dispensed with the money the party owed him, thereby paving the way for the eventual merger with its longtime rival NPD.