Pretty Perplexing Pirates Posters

The Pirates are running a rather cheap electoral campaign: No faces (models or not) but only drawings in their trademark orange/blue tones. Their stinginess even extends to the meaning of their slogans. I was a bit thrown off by “Borders are so 80”, then discovered the small “er”, so borders are so 1980s, apparently. Well, yes, I get the implication for Europe. But why is there a “Herzschlag” (heartbeat? or heart attack???) between fear and courage, and why would that make me vote for the Pirates? I have a feeling that Literal Campaign Video Clips might become a thing very soon.

Pirates Posters: Say what?