Voter Behaviour
Between the early 1940s and the late 1960s, four basic models of voter behavior have been proposed on which almost all studies of electoral behavior draw. These models describe how humans react to environmental factors and choose between different courses of action. Homo sociologicus (more or less implicitly) forms the basis of the approaches to voting behavior laid out in the first three parts of this entry. In contrast rational voter theory explicitly invokes homo oeconomicus through deductive reasoning. A closer examination reveals, however, that these seemingly very different approaches are in fact complementary and can be regarded as aspects of an overarching model. In the past few years this line of reasoning has become increasingly present both in social-psychological as well as rational choice writings.