Almost exactly four years ago, the “Alternative für Deutschland” party (AfD) began its life as a moderately eurosceptic outfit that brought together right-wingers of various stripes. Even back in 2014, the party did not qualify as radical right-wing populist. Quite to the contrary: The leadership went to great lengths to present a “civic” front of professors, business persons, and concerned citizens. However, their 2015 de facto split was a critical juncture in the young party’s history. The part’s most prominent face, economist and former CDU member Bernd Lucke, and many of his supporters left the party.
The AfD’s central command is very active on Facebook, and so a quantitative analysis of their posts is a reasonable means for tracking their ideological trajectory. For a presentation I gave last week, I have updated and somewhat streamlined my 2015 analysis of their social media activities. I’m only looking at posts by the AfD on their own (federal) fan page. Over the last four years, the party has accumulated no less than 3482 of them. Their text is lightly normalised and stemmed, and I’m looking for substrings pertaining to four issues: Europe and the Euro, Greece, Islam/Muslims, and Migration/Refugees. Obviously, a post can refer to two or more of these issues, so the numbers may sum up to more than 100%. The result is this:
It’s quite clear that in 2013 and early 2014 (think European elections), a large chunk of their posts made reference to the Euro, the EU, and so forth. In the first half of 2015, Greece (remember the long nights and that funny finance minister) and Euroscepticism were back on the agenda. But when the economic liberals left the AfD around June and the refugees emerged as a dominant issue in European politics later that year, Greece was forgotten. In 2016, the AfD was all about migrants, refugees, and Muslims. I really need to find the time to dig deeper into this.